Sep 15, 2022 - Newsletter
In the Loop: Issue 2
A Word From the Owners
Thank God it’s spring! The country will surely be glad see the winter we’ve just experienced disappear in the rear-view mirror. With warmth, greater daylight hours, open borders, events peppering the calendar, and the prospect of summer holidays ahead, the outlook is positive, and more people are smiling.
We’ve observed savvy marketers pull back their winter media spend so they can double-down their advertising efforts over the next quarter and 'make hay while the sun shines’ so to speak. Intel from the outdoor category is that advertiser demand will be strong this spring-summer period, so our advice is to book your campaigns early to secure the sites you want.
It's not lost on us that the market is facing some economic headwinds, so our pledge is to go above and beyond to support advertisers who support us.
Hoake tātou, let's GO!
Mike, Dean & Andrea
Win x2 Tickets to the World Rally Championship
After more than a decade the FIA World Rally Championship returns to Auckland for the Repco Rally NZ round. From 29 September to 2 October the world’s top rally drivers will be battling each other on the best gravel roads. Go Media is proud to be a Supporting Sponsor charged with promoting the event and ticket sales. To celebrate, we have booked a table at the Gala Dinner in Auckland on Wed 28 Sep where the drivers and cars will be displayed. If the combination of wining, dining and motorsport is one for you, answer this simple question and go into the draw to win two spots at the Go Media table. Who is the only driver from the southern hemisphere to ever win a WRC event?
Henderson Screens Propels Go Media Digital Count into the 80’s
Building on our digital strategy of scale, coverage, reach and quality, we are soon to launch two new screens in Henderson. The screens will be located on the arterial corridor of Great North Rd, positioned between Henderson’s shopping district and retail intensive Lincoln Rd. With 118,000 residents Henderson it is the seventh most populated city in NZ, is culturally diverse and skews younger than the rest of Auckland. The high quality definition P6 screens being installed will reach over 50% of residents within a four-week campaign. Go Media continues to be Aotearoa’s largest digital billboard company with these screens tipping the portfolio into the eighties. The Henderson screens go live on Monday 19 September.
Winning Website Treasure Hunters
Congratulations to those that took the time to explore our new website and enter our Treasure Hunt. The 10 winners who each received a $100 Prezzy Card were Nadia Murrell (PHD), Lauren Cook (OMD), Harvey Watts (D3), Nureete Burnie (MBM), Katrina Richmond (GSL Promotus), Elle Namana (GSL Promotus), Jarrod Hunt (Mediacom), Kim Leybourne (Stanley Street) and Emma Inglis (Together) and Alison Doyle (Flame Communications).
Good Impressions Spotlight - Talk Peach
September marks Gynaecological Awareness Month and Talk Peach are leading the charge. Founded by Tash Crosby, Talk Peach educates the public on the early and often subtle signs of the 5 gynaecological cancers, supports those who are diagnosed and empowers women to advocate for themselves if they aren’t being listened to. To read our full blog on Talk Peach and their involvement in Good Impressions follow the link below.
Big Attractions Coming to Eden Park and our Kingsland Screens
We’ve got an exciting calendar of local and international events coming up across summer at Eden Park, bringing sell-out crowds into the viewing corridors of our two stunning digital screens located opposite the stadium. Some of the standouts include:
All Blacks v Australia – 24 September
Women’s Rugby World Cup – 8 October-12 November
Six60 – 19 November
Billy Joel – 3 December
Guns n Roses – 10 December
Ed Sheeran – 10-11 February
FIFA Women’s World Cup – 20 July-20 August
Demand to reach a captive & highly emotive 50,000 strong audience on the footsteps of Aotearoa's biggest stadium will be higher than ever this year, as Kiwi’s are more determined than ever to get out and enjoy their summer. With only 6 ad-slots available per screen, it’s worth getting in touch with us early to book your spots alongside these sell out events. Contact your account manager or enquire below.
Purva Boosts Our Auckland Sales Operation
We are delighted to introduce our new team member Purva, who is working in our Auckland office as a Sales Administrator. Coming from a customer service background, Purva is a friendly and outgoing person, who loves to meet and connect with new people.
When she’s not out socialising, you’ll find her in front of a canvas painting gorgeous landscapes or playing a game or two of table tennis.
Already proving to be a fantastic addition to the Go Media Team, we look forward to seeing her blossom into this role.
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