$
Ad-formats for small budgets
65
Double-deckers
6
Markets exclusively
600+
Buses nationwide
9
Markets covered
75
Electric buses
Reach People on the Go
Make a lasting impression with bus advertising from Go Media, representing nearly 600 buses in a dozen markets across the country. With exclusive sales rights in Wellington for double decker and electric fleets, we offer flexible advertising formats that can suit any requirement or budget. Reach your target audience on the go with high-reaching OOH formats that target both drivers and pedestrians. With the movement of buses catching the eye, this format is an effective way to add movement to your OOH mix.
Start planning your campaign
Use our Go Planner tool to start building your campaign directly across our network
Wellington Bus Fleet
Take your brand to new heights with bus advertising in Aotearoa’s capital. This high-reaching OOH format targets a valuable audience with higher disposable income which includes government workers, business hubs, and key decision-makers. With extensive coverage throughout the wider Wellington area, you'll reach your target audience wherever they go. Add movement to your OOH media mix with buses that catch the eye and make your message look bigger and more impactful.
Bus Formats
Fullbacks
Hands down Fullbacks are the most popular bus format. Prominently located on the back of the bus, the large format makes a particularly lasting impression on people following the bus going about their commute.
EV
The EV fleet travels the most populated routes, reaching high audience volumes. EV buses have become the fleets workhorse, operating more hours per day than diesel buses. Consequently they provide terrific media value. Ideal for brands wanting to show their support of the environment.
Full-Wrap
Make the penultimate brand statement with a Full Wrap. The all over bus coverage demands people take a second take when they see it. An ideal format for brands that want to cement their place in the community and make a big and lasting impression.
Gobstopper
Brands seeking an unmissable format to create impact must use the double decker Gobstopper. The full-side takeover stops people in their tracks, as they take in the enormity of the message. Elevated sightlines provide excellent visibility opportunities. Ideal for brand and product launches.
Traffic Superside
The Traffic Superside is a premium attention-grabbing solution on a standard bus. Positioned on the driver side, the format spans the full height of the bus and between the wheel arches, going over the windows. Ideal for optimising reach of pedestrians and drivers from city to suburban streets.
Lower Curbside
The Lower Curbside is a value media solution. Positioned on the curb side, the format spans under the windows and between the wheel arches. Ideal for advertisers that want to reach pedestrians in high foot-traffic areas. Their low-cost affords many more ad-panels for greater coverage.
