64,000
People reached weekly
1.2
Million trips made per month
3/4
Passengers are Professionals
9-60
Minute dwell time
3/4
Of passengers are aged 25-54
83
Two-car trains
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Go Train
Go Media represents Metlink trains running on the commuter lines from Wellington Station to Kapiti, Hutt Valley, Johnsonville and Melling. Wellingtonians take 900,000 train trips per month making them the highest train users per capita in NZ. Over three quarters of passengers who use the service do so for work and just under three-quarters are aged 25-59 years.
Train Formats
Way to GO Network
This digital network comprising of 49x 75” LCD 4K screens are located at 9 major train stations throughout Greater Wellington. Brands seeking an unmissable outdoor campaign in Wellington must include the Way to GO network to optimise audience reach, because train commuters cannot be reached with roadside outdoor solutions! 6 second full-motion video, animated or still artwork can be displayed. What’s more the networks single ad-spec is smartphone compatible, making it easy to extend a smartphone campaign into an outdoor campaign too.
Train Wraps
Unleash the power of our revolutionary Train Wraps—an unstoppable force in the world of advertising! Dominate every inch of the trains' exterior panels and seize the attention of the 67% of commuters who depend on trains for their daily grind. With a staggering 1.12 million unique monthly trips on Wellington Rail, your brand is guaranteed to shine like never before.
Static Bulkheads
Our high production quality train bulkhead ad-format offers a unique NZ media opportunity to create a lasting impression. With 6 large impactful panels positioned on every second carriage, your message will be seen by thousands of passengers every day. This is the ideal media to ask captive commuters to interact more with high-involvement ad-categories, because they have time to! From encouraging app downloads, driving website engagement or consuming media. Overseas the top ad-categories include Telecommunications, Media Entertainment, Finance, Utilities, Tourism and Personal Hygiene.
A3 Posters
The A3 Poster ad-format offers a more production efficient solution than train bulkheads. With the option of up to 4 posters on every carriage this ad-format provides a greater opportunity to be seen. As with bulkheads, this is the ideal media to engage with thousands of captive commuters every day. Train interiors are an outdoor media format at the conversion phase of the customer journey. Ask them to find out more and they more likely will because they have time to! The top ad-categories include Tertiary Education, Electronics, Attractions, Festivals, Health Care and Government.
