Dec 20, 2022 - Newsletter
In the Loop: Issue 4
A Word From the Owners
We debated publishing our last issue the week before Christmas, but decided to carry on until we both down the tools. We’re busy this week installing 4 digital screens in Wellington, Napier, New Plymouth and Whangārei. By the time 2023 rolls around Go Media will have the largest digital screen network. Our 87-quality digital portfolio will enable national advertisers to reach more New Zealanders throughout the country. And we’ll crack the tonne in the first half of the year.
On reflection of 2022 we’re proud to have launched our new website, our new brand-mark, and Good Impressions. In less than 6 months our clients have donated 30 million Good Impressions to twelve organisations achieving positive social outcomes. We’re bullish that 2023 will be our most successful year yet and we’re keen to achieve the same for your business too.
Thanks for the part you have played in our business this year. Have yourselves a deserved Christmas break with your family and friends, and we look forward to achieving further success with you next year.
Hoake tātou, let's GO!
Mike, Dean and Andrea
30 Million Good Impressions Donated
Our Good Impressions initiative truly is the gift that keeps on giving – now 6 months in, we’ve donated a total of 30M impressions across our 12 organisations.
It’s been an incredible first year of Good Impressions and we look forward to continuing our programme in 2023.
To find out more about Good Impressions or put forward a suggestion for an organisation we should support in our next round, click below.
A Very Merry Good Impressions Spotlight on Sustainable Coastlines
As this time of year can involve a lot of consumption, which is often met with a lot of waste, we put the spotlight on our mates at Sustainable Coastlines to share their tips on how to cut down on what we're producing this holiday season and how to make the most of summer in Aotearoa...Without ruining all the good times!
For our full guide to a sustainable summer, check out our blog below.
Team AKL Spread Kindness at the Christmas Joy Store
On Monday our Tāmaki Makaurau team volunteered at the Kindness Collectives’ Christmas Joy Store –a social toy and treat shop where referred parents and caregivers can choose gifts for their tamariki, for free!
From stocking shelves to shopping for families who were unable to attend, our team had an absolute blast spreading Christmas cheer within their local community.
Wrapping up 2023 with 87 Digital Screens
Earlier this week we hit 'go' on our two latest screens in Tauranga.
Located on busy multi-laned Fifteenth St and Fraser St, these high-quality screens capture traffic from all directions and are a standout for audiences that visit Telco Stores, Travel Agents, Big Box Retailers, Petrol Stations and more (LANDMARKS ID).
This week we're installing 4 new digital screens in Wellington, Napier, New Plymouth and Whangarei. By the time 2023 rolls around, Go Media will have the largest digital screen network enabling national advertisers to reach more New Zealanders throughout Aotearoa.
To check out our full portfolio and begin planning your next campaign, head to our Go Planner below.
Grow with Go: Reasons to Invest in OOH Media
As whispers of recession grow louder, we thought we’d share some insights as to why continued investment into OOH marketing will aid the growth of your business.
According to a 2008 Harvard Business Study, companies that master the fine balance between cutting costs to survive today and investing to grow tomorrow do well after a recession. While companies that cut costs faster and deeper aren’t necessarily better off.
From the array of companies studied, it was found that while those who increased spending on R&D and marketing only saw modest benefits during the recession, substantial growth in sales and profits were seen afterwards.
For more, read the full report below.
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