Nov 17, 2022 - Newsletter
In the Loop: Issue 3
A Word From the Owners
It’s been a high energy period recently for the Go Media team. We held our first conference in nearly 18 months which brought the team from 4 offices across the country together. Having some in-person laughs was long overdue! Mike King from I am Hope made a guest appearance and spoke to us about how the ‘inner critic’ is shaping our behaviours. We also had Steve Davies (AdTrek), Ash Houghton (Hivestack) plus Rohan Prasad and Ben Poole (Billie) share their industry knowledge with the team.
To celebrate the milestone installation of our 80th digital screen we held an 80’s themed dress-up party. Here’s to more celebrating!
Hoake tātou, let's GO!
Mike, Dean & Andrea
23 Screens in Auckland, 81 Screens Nationwide
Last month we launched into West Auckland with two new digital billboards located on Great North Rd in Henderson.
Our expansion in Auckland has been rapid. In the last 12 months we have installed 18 new screens.
With 118,000 people living in the Henderson ward, these screens are playing an important role for advertisers wanting to reach more Aucklanders. The screens are located on the busy thoroughfare linking Henderson township with Lincoln Road, the busiest arterial in West Auckland.
Next are two new screens in Tauranga.
All I want for Christmas is DOOH!
It's not often that all Out of Home Media suppliers get the opportunity to collaborate, but when we dooh, magic happens.
On Monday 7th November between 7:30am and 8:30am, all 486 large format digital billboards nationwide were taken over by Nigel the Nutcracker - the loveable character from The Warehouse Group's Christmas campaign.
Go Media contributed 81 of the digital roadside screens, the largest amount provided by the 13 media partners, and were ecstatic to have taken part in this world-first campaign!
23 Million Good Impressions Donated
Shortly after celebrating 10M impressions being donated to our 12 Good Impressions entities, we’re proud to announce we’ve just hit a new milestone: 23M impressions donated!
From the 23 million impressions donated, 7.7M have gone to Uplifting our Wellbeing, 7.8M to Uplifting our Environment, and 7.5M to Uplifting our People.
We’re immensely proud of this achievement and look forward to sharing our next milestone.
Make ‘Herstory’ with the Wellington Phoenix Women’s Team
The Wellington Phoenix women’s side will play the first-ever A-League women’s match in NZ to kick off an exciting season, and we want you to head along!
To be in to win x1 double pass and get behind the team at the first home game of the season on Sunday 20 November 2022 at Sky Stadium, answer the following question, “What is the name of the Phoenix Women’s Captain?”
Submit your answer to intheloop@gomedia.co.nz by 3pm Friday 18th November to be in the draw.
Good luck!
What's Cooking at Cholmondeley Centre?
Last month our Ōtautahi team took time outside of work to cook up some delicious kai and serve smiles to the tamariki at Cholmondeley Children's Centre; an organization dedicated to offering respite care and holistic support to local Canterbury tamariki and their whānau.
We're grateful to have strong relationships with our local communities and are lucky to have such an awesome team that truly goes the extra mile for our clients and partners.
To read what the team got up to, check out our blog post below.
10 Statistics on OOH Effectiveness
US outdoor advertising company Blip Billboards compiled 10 informative OOH advertising statistics that show how effective this medium can be, whether you're talking about print billboards or their digital cousins. Sure it’s a US study, but we couldn't help but be drawn to these 3 headlines:
1. OOH advertising drives an average of 497% ROI
2. 46% of consumers researched a brand or product on Google after seeing an OOH ad
3. Consumers trust OOH ads 46% more than digital ads on average
Click below to read all 10 facts or head to our blog here to find out more about the benefits of OOH advertising.
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