We here at Go Media are proud to support so many amazing New Zealand Charities and Organizations through our Good Impressions initiative. This month we are highlighting an organization that protects our environment and native wildlife here in Aotearoa, Forest & Bird.  

Founded in 1923, Forest & Bird plays a crucial role in protecting Aotearoa’s environment and native species. Forest & Bird has helped establish conservation protection for a third of Aotearoa’s landmass through their advocacy and preservation work. This has put a stop to logging in native forests, preserved local flora and fauna, and helped protect species such as the kākāpō and kōkako. Not only do Forest & Bird protect our land, but they also do a lot of work in protecting our oceans and fresh waters. Including but not limited to, advocating for marine reserves, stronger fishing regulations, protection of our wetlands, and much more.  

Forest & Bird is committed to giving nature a voice, with nearly 50 branches and dedicated volunteers up and down the country Forest & Bird advocates for the protection of our environment and wildlife, with a ‘boots on the ground’ approach. This involves both advocating for legislative change and restoring nature through practical projects such as planting trees and restoring waterways. 

Bird of the Year (BOTY) is one way Forest & Bird raises awareness of our native wildlife and the threats that they face. This year Forest & Bird is shining a light on Aotearoa’s ‘underbirds’, bringing attention to native bird species that need protection.  

We’re a company that loves to champion the underdog and are strong advocates for backing all things Aotearoa, so supporting Forest & Bird is a no-brainer for us here at Go Media. We have supported Forest & Bird in the past, but for the first time, we’re campaign managing a BOTY bird – the Shining Cuckoo/Pīpīwharauroa. We are thrilled to be a part of BOTY and are proud we can provide Forest & Bird with a platform to spread their important message and connect with New Zealanders. 

Bird of the Year runs from the 17th to the 30th of October, and votes are drawn on the 31st of October. With not much time left to cast your vote, be sure to head to https://www.birdoftheyear.org.nz/ and vote for your favorite bird. Let others know what bird you’re rooting for with the hashtag #VoteUnderbird. 

Forest & Bird is 100 years old in 2023! They will be sharing their story and holding events, to get more people involved in conservation and out in nature. Have a look at their website to find out more about how you can help make the next 100 years count, https://www.forestandbird.org.nz/.  

Keep an eye out for Forest & Bird on our Go Media Digital Screens throughout the country, and make sure you go and vote for the Bird of the Year – times ticking! 

Follow Forest & Bird on Facebook and Instagram; @ForestandBird and Twitter; @Forest_and_Bird.