Sep 29, 2022 - Good Impressions
3 Months in and over 10M Impressions Donated
Just three months after launching Good Impressions our 12 charities have seen over 10 million impressions donated by Go Media clients.
Good Impressions is an initiative that lets our customers play an active role in donating advertising value on our digital billboards to organisations that are achieving positive social outcomes across Aotearoa.
From encouraging workers in the construction industry to kōrero with a mate about their mental health, to educating local communities about food waste in the Greater Wellington region, these last three months have shown audiences nationwide a plethora of messages promoting positive social change towards our wellbeing, environment and people.
“Thanks to Good Impressions, every day hundreds of thousands of Kiwis get to see messages on billboards that tells them it’s okay to ask for help. Gumboot Friday is about saving lives and with the media reach Good Impressions can provide, we believe we are doing just that.”
Mike King, Founder of the Key to Life Charitable Trust (I AM HOPE + Gumboot Friday)
From the 10 million+ impressions donated, 4.2M have gone to Uplifting our Wellbeing, 3.7M to Uplifting our Environment, and 2.7M to Uplifting our People.
“We are so grateful for Go Media's support through their phenomenal Good Impressions initiative. We're a social enterprise with limited budgets, so getting access to their unrivaled network of digital billboards across Aotearoa is just huge for us!”
The Manaaki Team
We’re proud to be championing an array of incredible organisations that help to achieve positive social outcomes in Aotearoa and look forward to sharing our next milestone with the market.
Hoake tātou, let’s GO!
To get involved in our Good Impressions initiative or find out more about the 12 organisations involved, click the link below.
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