Go Media has announced the appointment of Frank Costello as Commercial Director as the company develops its Out of Home asset portfolio.

Costello has had near 20 years’ experience in the OOH category, developing billboard sites for landlords and businesses. Frank was Operations Director at iSite-QMS for 18 years and most recently has been contracting.

Go Media Managing Director Mike Gray says: “In 2004 our paths crossed when Frank was appointed GM of Waho to replace me, as I had just sold to George Gould. Over a three-month period we worked together and acquired Kool in Wellington and iSite in Auckland which was Paul Kenny’s billboard company (he then went on to create the postering company Shout). The three companies were merged and branded iSite and that company ultimately went on to become QMS. I came back into the market in 2009 and then spent years competing with Frank, so it’ll be great to finally work with him again, because he is a terrific operator and in my opinion he is the best in our industry at what he does.”

Costello says he is “really excited” to join the “vibrant and active team” while it moves into a new stage of business growth. “I was drawn to Go Media as they are solely focussed on Out of Home and that is where my passion lies.”

Costello’s appointment started at the end of last year.