PALMERSTON NORTH, Today: The International Cricket Council has appointed billboard exponents Go Media and NZME as official local promotional partners for the ICC Women’s Cricket World Cup 2022, now under way in six regions NZ.

The first semi-final being played today (Wednesday). Go Media will be handling live score updates in partnership with creative ad-server outfit Adtrek

Go Media GM Simon Teagle said: “A key role that we play in support of the tournament is bringing live match scoring and statistics straight from the stadium to their digital billboard screens in real-time. 

“The challenges of Covid-19 have been heavy and wide ranging across all sectors and live sports have been one of the greatest impacted verticals worldwide.

“Whilst we are seeing many places around the world begin to return to a sense of ‘old’ normal, New Zealand is still waging a war against the pandemic and restrictions are still very real and challenging.

“Serving as a community noticeboard, we are extending the content and context of the matches beyond the attendance limitations of the venues to include a wider community audience in the excitement of the tournament.

“Smart delivery combined with real-time informative creative is powerful and we’re beyond pleased to have been able to smash this out of the park.”

“Go Media has teamed up with long-time collaborators Adtrek, to help bring the vision to life from both a technical functional perspective.

“Adtrek has been an absolute pleasure to work with to help deliver top-notch campaigns for our clients.

“Smart delivery combined with real-time informative creative is powerful and we’re beyond pleased to have been able to smash this out of the park for the ICC Women’s Cricket World Cup.”

Go Media head of digital Parris Downey said: “We are huge supporters of New Zealand sports, and this has been an immensely fun project and partnership all around.”

Adtrek founder Steve Davies said: “This was a fantastic project to work on, not only because of my love for the game of cricket, but also the challenge of managing four different data sets to bring these billboards to life.

“As a medium, I’m really excited about the opportunities DOOH can offer advertisers as dynamic creative starts to become more mainstream.”

Three creative templates have been produced for pre, during and post-game information, with AdTrek powering the creative automation process across the 31-day tournament.